What sets Malcolm Gladwell, Ryan Holiday, Dani Shapiro, and other incredible nonfiction writers apart? They know how to find great material.

One of the hidden arts of the writing process is mining for content – that is, looking at your life, your clients’ problems, stories you hear on podcasts or TV, or random articles you find online, and suddenly seeing the connection to an idea you’ve been thinking about. Everything is material, if you can find the right lesson or idea to apply to it.

So in this episode, Ariel & Liz talk about where to find interesting stories and examples to include in your book. When you start looking for them, you may be surprised to find that they are everywhere!

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